services-i-offer

SERVICES I OFFER

  1. Consultations with cultural and non-profit organisations with special focus on online branding, PR and marketing, promotions and attracting large audiences/increase members.
  2. Consultant Promoter & Producer on projects and promotions within arts, culture and business.
  3. Chairing and moderating meetings and conferences on musical and cultural issues.
  4. Interim and short-term artistic and executive management.
I would truly recommend Sofie as a professional and inspiring lecturer. We had the privilege to meet and listen to her on our business trip to London with women entrepreneurs in May, 2014. Sofie got the highest ranking of all the activities/lectures on our trip, and we would like to welcome her to visit us in Västerbotten in order to inspire more women in our region. Thank you again Sofie, we are looking forward to hopefully working with you in the near future!

Linda Marklund, Business Developer, Västerbotten Chamber of Commerce

about-sofie

ABOUT SOFIE

Sofie HaagSofie Haag is a London-based promoter, producer and entrepreneur with more than 18+ years experience in producing and promoting large-scale, and high profile cultural concerts, productions, festivals and events of the highest quality.

Prior to moving to the UK in 2007 with her family, Sofie worked at the Royal Swedish Opera, The Royal Dramatic Theatre and the Drottningholm Court Theatre as a producer. Productions included corporate sponsorship events with Jean Paul Gaultier, culture festivals, outdoor performances, Pride and international guest plays and tours, including the 13 800+ seat Globe Arena in Stockholm with symphony orchestra and the World Festival Choir. Many of the productions were broadcast live on national radio and TV.

In the UK, Sofie served as president for the London-chapter, and later regional president (Western Europe, Middle East and Africa), for the global non-profit organisation SWEA International (headquarters in America). Under Sofie´s leadership, the organisation increased its member base, strengthened its profile internationally, built and secured strong partnerships with large international corporations and organisations in the UK and abroad. In 2009 Sofie founded From Sweden Ltd (trading name: From Sweden Productions), with the aim to promote and support Swedish performing arts, media and entertainment abroad. She made a name for herself with her sold out Wigmore Hall debut, reaching more than 5 million people via live broadcast leading up to the concert, and later added several sold out performances and events at top London venues to that list. As part of this, Sofie has since presented world renowned artists and productions side by side with up and coming rising stars and newly written commissions – bridging the gap and furthering the relations between Anglo-Swedish arts and business.

In 2015 Sofie founded Sofie Haag Productions (SHP), specialising in production management and promotion of world-class live international productions and events. Services include music and entertainment for diplomatic, corporate and luxury events, where quality and excellence is of utmost importance.

Sofie is frequently hired to provide bespoke live music and entertainment to diplomats, embassies, luxury brands and top venues on the one hand and to support clients within classical music and the performing arts with their promotion and production management on the other.

With a BA in tourism and business administration as well as another BA in Musicology, Sofie is passionate about arts and business, creating experiences that leave a positive mark on the audiences and the people involved long after they have left. She also feels strongly about supporting artistic entrepreneurs and organisations in the creative industries (which are suffering from cuts in public funding and government grants, and thus are in strong need of new strategies to raise finance to survive). As part of this, she has just launched a free online DIY Artist Promotion blog to empower artists and creatives with tools and inside tips to get the word out there about themselves and their upcoming events, incl attracting large audiences and generate great buzz, off and online.

When Sofie isn´t busy juggling work and family, she has been chairing a business network for Swedish business women in the UK, SveaBritt (2013-15), writing articles for business magazines and has also on several occasions been hired as a speaker, with the focus on entrepreneurship, women in leadership and gender equality.

what-people-say

WHAT PEOPLE SAY

  • Noomi Rapace

    “Sofie Haag, an amazing producer. I worked with Sofie at the Royal Dramatic Theatre in Stockholm, were she produced “Valerie Solanas will be president of America”. It was a big and demanding production. A large ensemble, newly written play and a strong minded cast. Sofie managed us with a strong, calm and professional approach.”

    Noomi Rapace
  • Kerry Low, Embassy group

    “I have worked with Sofie and her company for two years. She has arranged the music for two of our events and the results have been outstanding. She is professional, gives full dedication, understands your requirements, delivers at very high standard and is a wonderful person to work with. What more could you ask for?”

    Kerry Low, Embassy group
  • Staffan Aspegren, Stage Director

    “In my collaboration with Sofie Haag and From Sweden Productions I have found a partner from the production side at the highest professional level. Sofie has broad experience from both theatre and music productions. Big or small, in combination with high ethical standards and an irrepressible energy. Sofie makes me feel safe and secure as an artist, at the same time as she enhances my creativity. I would like to work with Sofie forever ….. “

    Staffan Aspegren, Stage Director
  • Davina MacKail

    “I worked closely with Sofie on the 12 12 12 One World event and found her excellent in her ability to juggle endless minutiae whilst holding onto the big picture. She gets the job done and goes the extra mile besides being fun and a pleasure to work with. She’s a consummate professional and I’d highly recommend her to manage any large scale production.”

    Davina MacKail
  • Alison Knox, performer

    “Hi Sofie, WOW!! What an amazing event. I do believe we set a new precedent for what is meant by Mind Body spirit and Lightwork. You have a true gift to be able to maintain such harmony and balance with such a cast of diverse and creative energies. I felt totally calm all day…”

    Alison Knox, performer
  • Noomi Rapace

    “Sofie Haag, an amazing producer. I worked with Sofie at the Royal Dramatic Theatre in Stockholm, were she produced “Valerie Solanas will be president of America”. It was a big and demanding production. A large ensemble, newly written play and a strong minded cast. Sofie managed us with a strong, calm and professional approach.”

    Noomi Rapace
  • Kerry Low, Embassy group

    “I have worked with Sofie and her company for two years. She has arranged the music for two of our events and the results have been outstanding. She is professional, gives full dedication, understands your requirements, delivers at very high standard and is a wonderful person to work with. What more could you ask for?”

    Kerry Low, Embassy group
  • Staffan Aspegren, Stage Director

    “In my collaboration with Sofie Haag and From Sweden Productions I have found a partner from the production side at the highest professional level. Sofie has broad experience from both theatre and music productions. Big or small, in combination with high ethical standards and an irrepressible energy. Sofie makes me feel safe and secure as an artist, at the same time as she enhances my creativity. I would like to work with Sofie forever ….. “

    Staffan Aspegren, Stage Director
  • Davina MacKail

    “I worked closely with Sofie on the 12 12 12 One World event and found her excellent in her ability to juggle endless minutiae whilst holding onto the big picture. She gets the job done and goes the extra mile besides being fun and a pleasure to work with. She’s a consummate professional and I’d highly recommend her to manage any large scale production.”

    Davina MacKail
  • Alison Knox, performer

    “Hi Sofie, WOW!! What an amazing event. I do believe we set a new precedent for what is meant by Mind Body spirit and Lightwork. You have a true gift to be able to maintain such harmony and balance with such a cast of diverse and creative energies. I felt totally calm all day…”

    Alison Knox, performer
about-from-sweden-productions

ABOUT FROM SWEDEN PRODUCTIONS

Camerata NordicaLeading promoter of Swedish Performing Arts, Media and Entertainment Abroad

Creative, dynamic and innovative, From Sweden Productions is an award-winning performing arts promoter based in London, UK.

Founded in 2009 by Swedish opera- and theatre producer Sofie Haag, the company has made a name for itself for its ability to successfully stage and promote international large-scale, and high profile cultural events with a Swedish connection. Productions include From Sweden Productions’ flagship musical event Christmas From Sweden, BBC Proms, UEFA Championship League and a multi-cultural EU-project, involving musicians and arts organisations from 4 collaborating countries reaching millions of readers and listeners in the UK and abroad. With a passion for arts and business, as well as presenting the very best in classical music and the performing arts, the company connects with global audiences and media outlets via live performances, online platforms and live streaming. This approach has led to the company being featured in the Guardian, for its innovative ways of utilising virtual tools to manage its teams and clients. In March 2015, From Sweden Productions won the AI Business Excellence Award in March 2015 for Excellence in Performing Arts Promotion, UK.

For more information, go HERE

connect-with-me-here

CONNECT WITH ME HERE