Leading promoter of Swedish Performing Arts, Media and Entertainment Abroad

Creative, dynamic and innovative, From Sweden Productions is an award-winning performing arts promoter based in London, UK.

Founded in 2009 by Swedish opera- and theatre producer Sofie Haag, the company has made a name for itself for its ability to successfully stage and promote international large-scale, and high profile cultural events with a Swedish connection. Productions include From Sweden Productions’ flagship musical event Christmas From Sweden, BBC Proms, UEFA Championship League and a multi-cultural EU-project, involving musicians and arts organisations from 4 collaborating countries reaching millions of readers and listeners in the UK and abroad. With a passion for arts and business, as well as presenting the very best in classical music and the performing arts, the company connects with global audiences and media outlets via live performances, online platforms and live streaming. This approach has led to the company being featured in the Guardian, for its innovative ways of utilising virtual tools to manage its teams and clients. In March 2015, From Sweden Productions won the AI Business Excellence Award in March 2015 for Excellence in Performing Arts Promotion, UK.

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